The Expectations in Advertising Education initiative brings together educators and practitioners each year to identify the skills and experiences students need to succeed in advertising and marketing. Faculty from Michigan State University’s Department of Advertising + Public Relations partnered with the ANA Educational Foundation (AEF) to design the annual survey and recruit participants. Click below to review available reports or participate in the current study.
About Initiative Collaborators
Edward Timke, PhD, is an assistant professor in the Department of Advertising and Public Relations at Michigan State University. His work focuses significantly on bridging academic and industry perspectives in assessing advertising’s place in society, culture, history, and the economy. He is co-editor of the scholarly journal Advertising & Society Quarterly and a Fulbright U.S. Scholar to the Stockholm School of Economics (Sweden). He is the director of MSU’s study abroad program on advertising and public relations in Scandinavia.
Susan McFarlane-Alvarez, PhD, is a professor in the Department of Advertising and Public Relations at Michigan State University. Her dual-path career spans over thirty years of both academic and industry experience. She is also focused on engaged pedagogical strategies, building pathways of access between academia, advertising, and public relations practice. Her international experience brings global relevance to learning. She is a faculty guide for the student agency, 42pointSEVEN, and co-director of MSU’s study abroad to London and Edinburgh, Public Relations in the United Kingdom.
Greg Taucher is the Hopp Faculty Fellow Professor of Practice in the Department of Advertising and Public Relations at Michigan State University. His career spans more than thirty years of global leadership experience in advertising and marketing communications, including senior executive roles across the United States and Asia-Pacific. With a strong focus on connecting academic learning to industry practice, he brings international perspective and real-world insight into the classroom. His professional background supports applied, practice-based learning that prepares students for careers in advertising and public relations within a global marketplace. Greg also is the “founder” of the Expectations in Advertising Education survey – in collaboration with the late Dr. Jim Avery, the survey was developed and fielded amongst hiring managers across the 200+ offices across the DDB Worldwide agency network and presented the findings at the American Academy of Advertising conference in Milan in 2010. The survey was subsequently fielded in 2015, 2017, and 2019.
Acknowledgements
The collaborators would like to thank the ANA Educational Foundation (AEF) for their support in recruiting for and sharing information about this study, as well as their decades-long efforts to build bridges between academia and industry.